In a bold move aimed directly at traditional chocolate giants, Aldi UK has officially launched a massive giveaway of 40,000 packs of its fan-favorite Choceur Mini Chocolate Eggs. The move comes after the 99p treat went viral on TikTok, with influencers and shoppers claiming they are “better than Cadbury’s” in blind taste tests.
1. How to Claim Your Free Treats
Unlike a typical “first-come, first-served” store event, this giveaway is organized as a digital voucher draw.
- The Prize: Winners will receive a £5 Aldi voucher, which is enough to purchase exactly five packs of the 99p Choceur Mini Chocolate Eggs.
- How to Enter: You must send an email to EggGiveaway@aldi.co.uk with your full name.
- The Deadline: You must enter by 23:59 GMT today, Friday, March 27, 2026. Any entries received after midnight will be automatically discounted.
2. The “Cheeky” Marketing War
This 40,000-pack giveaway follows a series of “guerrilla marketing” stunts by Aldi this month:
- The Bournville Stunt: Last week, Aldi staff set up a pop-up stand directly outside Cadbury World in Bournville, handing out free samples of their budget-friendly eggs to tourists entering the chocolate factory.
- The TikTok Effect: A review by influencer @BeccaEatsEverything, which has surpassed 740,000 views, rated the Aldi eggs a 9/10, noting they were virtually indistinguishable from the branded version.
- The Price Gap: With Cadbury Mini Eggs retailing at approximately £2 per pack this year, Aldi is positioning its 99p alternative as the ultimate “inflation-buster” for Easter 2026.
Quick Facts: The Aldi Easter Giveaway
| Feature | Details |
| Total Prizes | 40,000 packs (distributed as 8,000 £5 vouchers) |
| Entry Method | Email: EggGiveaway@aldi.co.uk |
| Deadline | Tonight, March 27, at 11:59 PM GMT |
| Eligibility | UK residents, aged 18+ |
| Product Value | 99p per pack (vs. £2.00 for branded rivals) |
3. More Aldi Easter 2026 “Freebies” & Deals
If you miss the email deadline, there are other ways to snag free or cheap treats:
- Chief Easter Egg Tasting Officer: Aldi is still accepting video applications until April 3, 2026, for one lucky person to become their official taster. The winner gets a massive box of the entire 2026 range for free in exchange for reviews.
- The “Lock Box” Contest: Keep an eye on Aldi’s Facebook page for the Easter Egg Lock Box giveaway—a special combination-lock case designed to stop parents from “sneaking” their children’s chocolate before Easter Sunday.